Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: inbound-marketing

Using Facebook to Generate Quality B2B Leads

Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...

How to Create A Manufacturing Buyer Persona for Inbound Marketing

A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...

How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

The Fundamentals of Inbound Marketing for B2B Manufacturers

Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth…  The Evolving Consumer Buying Process: ...

B2B SEO Strategies for Generating Qualified Leads

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

My First Inbound Conference Experience

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...

Inbound Marketing for the Travel and Tourism Industry

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...