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Digital marketing news and insights, case studies and thought leadership

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Topic: inbound

How To Increase School Enrollment with Digital Marketing for Admissions

Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.

Does Inbound Marketing Work for B2B Manufacturing Companies?

Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...

How to Create A Manufacturing Buyer Persona for Inbound Marketing

A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...

The Fundamentals of Inbound Marketing for B2B Manufacturers

Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth…  The Evolving Consumer Buying Process: ...

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...

Inbound Marketing for the Travel and Tourism Industry

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...

Inbound Marketing Ideas for Industrial and Manufacturing Companies

  Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you ...

Content Marketing for Manufacturers: ROI this Fourth of July

Fourth of July weekend is finally upon us.  And for this holiday, we'd like to turn our attention to manufacturing companies: the backbone of the American economy for the past oh, 200 years or so. ...