Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: advertising

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Following the Buyer’s Journey Into 2018.

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

How to Advertise Locally: Lessons from Pokémon Go

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers.  This week it's time to turn our attention to a mobile game available ...

How to View Competitor Ad Banners Online

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...

What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...

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