Why Marketing Parties Are So Much Fun

Posted by David Snyder on Sep 16, 2016 4:55:02 PM

Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, inbound, content, social and database marketing. As we shrug off the fading summer and head into what will be our 21st year as an advertising and marketing agency,  I look back at a year that has been both dynamic and fast paced.

Five really cool things that have happened since our last Deck Party:

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The 5 Best Marketing Podcasts Anytime and Anywhere

Posted by Kahala Bonsignore on Sep 5, 2016 12:28:42 PM

According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along.

And yes, this is a blog post about blogs dying—well, more so about podcasts thriving.

In this digitally-immersed culture, connecting with your audience is a more crucial element of your marketing strategy than ever. The consumers and the decision makers you are looking to attract to your company are constantly on the go, and the time they have to direct their full attention to reading your blog is null.

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Topics: Blog

Why Your Sports Marketing Strategy Should Include a Mobile App

Posted by Kahala Bonsignore on Aug 29, 2016 3:35:04 PM

The Olympics ended a week ago, but you're craving more sports?  We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with mobile apps. As with all mobile apps, the biggest challenge is not necessarily getting users to download the app, but to keep them sticking around after their first use. According to Andrew Chen, a member of Uber's Growth team, and his work with mobile intelligence startup, Quettra, and its CEO Ankit Jain, average app usage within the first 3 days of installation drops by 77%. Thus we see that there is a very critical period, within the first 5 days of installation, in which the app must hook the user in.

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Topics: Blog

Inbound Marketing Ideas for Industrial and Manufacturing Companies

Posted by Charles Roth on Aug 22, 2016 3:56:13 PM

Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore.

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Topics: Tips

The 10 Best Advertisements from the 2016 Olympics

Posted by Abbey Fernandez on Aug 12, 2016 12:44:24 PM

If you consider yourself a NARP (non-athletic regular person), like many of us, you’re likely to experience feelings of inadequacy and depression while watching the Olympics. Thanks to the insanely talented athletes, cough cough Phelps, it’s normal to feel like a lazy piece of s*** when you watch the Olympics. Especially when you realize the age of some of the competing athletes. Luckily, though, the slew of high-quality advertisements can cheer us up as we watch and bask in our lack of athleticism. Below are SGI’s 10 favorite advertisements from this year’s summer Olympics.

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Topics: Blog

Using Instagram for Business: The Power of the Visual

Posted by Abbey Fernandez on Aug 4, 2016 3:40:17 PM

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour without checking their Instagram feeds.

Indeed, with more than 500 million active users, Instagram has created a highly engaged global community centered on the appeal of photo sharing. But Instagram is no longer just a social media site for people to share photos of their personal lives– vacations, babies, new shoes, etc. Businesses have tapped into this powerful resource for brand visibility, growth and development.

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Topics: Blog

What’s (and who's) News at Snyder Group

Posted by David Snyder on Jul 28, 2016 2:02:08 PM

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

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Topics: Blog, News

How to Advertise Locally: Lessons from Pokémon Go

Posted by Kahala Bonsignore on Jul 25, 2016 12:14:25 PM

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers.  This week it's time to turn our attention to a mobile game available on Android and iOS that has become more successful than Candy Crush, and the way that THAT will be--and in fact already is--a game changer for marketing especially when you're wondering how to advertise locally.  It's name: Pokémon GO.  It's been released for just over two weeks now, and it doesn't look like Pokémon GO is GO-ing anywhere. 

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Topics: Blog, Tips

How Increased Wi-Fi Access is Changing the Game for Digital Marketing

Posted by Abbey Fernandez on Jul 15, 2016 11:23:26 AM

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect Wi-Fi access no matter where we are.

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Topics: Tips

Using Data Analytics for Email Marketing 

Posted by Abbey Fernandez on Jul 8, 2016 10:01:05 AM

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that means one thing. But for our purposes, as digital marketers, email marketing can make or break your business’s reputation– nobody likes feeling spammed or bombarded with unsolicited messages. Which is why implementing a strong email marketing strategy can facilitate the conversion process from interested leads into loyal customers.

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Topics: Blog, Tips