Top 10 Examples of B2B Companies on Instagram in 2017

Posted by The Group on Jul 20, 2017 10:54:54 AM


Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how do they get themselves out there? Instagram is a social media platform that is taking over and allowing individuals and businesses to tell their stories simply through pictures and video. By sharing their content, companies can personalize their products and services by showing a fun and creative side to what they do.

B2B may not fit the typical Instagram user profile, but there are some top companies that know how to grab consumer attention and make it work. You'll see how unique and entertaining some of these businesses can be. Want to be inspired? Want to watch videos of employees doing embarassing things? Want to see how cool work can actually be? Keep yourself on the lookout for these B2B Instagram Company accounts and maybe even press that follow button. 

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Topics: Blog

The Difference Between Owned, Earned, and Paid Media and Why You Need All Three

Posted by Kahala Bonsignore on Jul 10, 2017 1:42:10 PM


Leveraging a combination of owned, earned, and paid media is part of an overall content marketing strategy that doesn’t leave you vulnerable to unexpected changes in one stream of media versus another. In this post we'll dissect the definitions of each stream of media - owned, earned, and paid - and highlight some best practices for integrating them into your overall marketing efforts.

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Topics: Blog

Google Sheets API - Publishing HTML Form Data to a Google Sheet

Posted by Bill Thode on May 26, 2017 4:55:49 PM

Google Sheets can be a useful tool for collaboration between team members, but did you know that you can also add, edit and update content in a Google Sheet from your website or application? The Google Sheets API provides a variety of methods to interact with a sheet, and here we'll explore one of these methods step-by-step.

After configuring and enabling the Google Sheets API, we'll use the 'sheets.spreadsheets.values.append' method to publish a new row to a Google Sheet through an HTML form. To complete this project, you'll need a Google Account and a solid foundation in HTML, Javascript and PHP.

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Topics: Blog, Videos, Development

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

Posted by Kahala Bonsignore on Apr 27, 2017 1:18:31 PM

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards for admissions and average GPA's or test scores are raised, the door closes on many students that might have previously been qualified for admittance. Higher education insitutions often find that their academic profile and their enrollment/admittance share is an inverse relationship. If you serve any role in a university or college setting, you know that decreases in enrollment are also directly related to decreases in budget, which is never a good thing.

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Topics: Blog

Marketing Lingerie: A Valentine’s Day Post

Posted by Carolyn Ripp on Feb 14, 2017 4:28:20 PM

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. 

According to market research firm Ibis World, lingerie is a $13 billion industry that's growing at a rate of 3.3 percent each year. While no one can match the marketing powerhouse of Victoria Secret (IBIS World analysts put Victoria’s Secret share of the entire lingerie market at 61.8%) - how many other lingerie and bra companies have their own prime time TV. Show - some companies haved moved beyond the traditional Victoria Secret perfect model marketing. Here are a few that stand out for us.

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Topics: Blog

YouTube Marketing Trend: The Rise of Holiday Shopping Guides

Posted by Carolyn Ripp on Dec 22, 2016 3:50:00 PM

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most part, have not yet caught on to is the popularity of YouTube holiday shopping guides.

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Topics: Group, Videos

Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars

Posted by Kaitlin Badolato on Nov 14, 2016 5:10:20 PM

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike.

Until now.

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Topics: Blog

Inbound Marketing for the Travel and Tourism Industry

Posted by Kahala Bonsignore on Oct 4, 2016 4:50:26 PM

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that inbound marketing for the travel and tourism industry only makes sense. Content for travel marketing comes naturally as guests provide a steady stream  of posts and images documenting their adventures. If your organization is involved in the travel and tourism industry and its not already implementing inbound marketing strategies, it's time to step up to the plate.

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Topics: Blog

How 3 Manufacturing Brands Use Twitter to Kill it on Social Media

Posted by Kaitlin Badolato on Sep 26, 2016 3:42:18 PM

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share their thoughts and ideas (in under 140 characters or less.) 

Twitter’s rise as one of the top social media platforms has caught the attention of brands worldwide. Slowly, industrial and manufacturing brands began to use Twitter’s business generating abilities to grind their social media gears!

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Topics: Blog

Why Marketing Parties Are So Much Fun

Posted by David Snyder on Sep 16, 2016 4:55:02 PM

Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, inbound, content, social and database marketing. As we shrug off the fading summer and head into what will be our 21st year as an advertising and marketing agency,  I look back at a year that has been both dynamic and fast paced.

Five really cool things that have happened since our last Deck Party:

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