The Best City Websites Need These 7 Things

Posted by Carolyn Ripp on Dec 20, 2017 9:28:44 AM

 City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to pay a parking ticket. They provide residents and businesses a way to learn about public meetings or to download needed forms. Visitors can see what’s happening in the city or how to get around.

So we’re taking a look at the essentials for a city or municipal website by pointing out some of our favorites that provide people an engaging experience through smart design, organization and functionality.    

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Topics: Blog

How to Integrate HubSpot with a Social Media Sweepstakes

Posted by Sara West on Dec 8, 2017 10:41:52 AM

 

Coco Chanel is quoted as saying, “The best things in life are free”.  That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff ?!  However, when companies hold sweepstakes and giveaways, they’re doing more than just getting brand exposure for their free stuff.  In fact, a social media sweepstakes can help your company’s growth a lot. Three of the most pivotal ways sweeps can help boost your brand is by: increasing website traffic, growing database contacts, and ultimately creating loyal customers. Read More

Topics: Blog

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Posted by Kaitlin Badolato on Dec 4, 2017 1:14:19 PM

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin asking ourselves questions, such as:
‘Why haven’t I written it already?’
‘I have to say more, right?’
‘But what else can I write?’  

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Topics: Blog

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

Posted by Carolyn Ripp on Oct 27, 2017 3:59:26 PM

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for example, may still be helpful with sales lead generation as well as building brand awareness. Yet, these tactics are no longer the only means of lead generation for manufacturers in the digital age - especially when over 90% of B2B buyers are doing their product research online -  including potential customers who are looking for new manufacturing equipment and services. This means that you’ll need to have a solid strategy for inbound marketing for B2B as well - starting with attracting sales leads via search. And that means a strong keyword strategy behind your on page web content and blogging.  

But how to develop and incorporate the right keywords most relevant to your buyers into relevant content?  This may seem daunting, so below are 3 tips to keep in mind when developing content marketing for manufacturers.  

 

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Topics: Blog

Five Colleges Dominating Snapchat

Posted by Sara West on Oct 23, 2017 9:28:29 AM

What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen.  I’m talking, of course, about Snapchat.  According to Business of Apps, in August 2017 Snapchat had over 173 million users.  The majority of these users are between the ages of 12-17 and 18-24 years old.  And right in the middle of these two age ranges are the most active users: college-age individuals (17-22  years old).  That being said, if you manage the marketing for any Higher Education Institution, you’re missing a HUGE opportunity if your marketing team isn’t using Snapchat!  Here are five Colleges and Universities who are doing it right when it comes to the Snapchat universe…

 

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Topics: Blog

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

Posted by Kaitlin Badolato on Oct 13, 2017 4:39:30 PM



It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of 
Bicentennial Man effectiveness when it comes to artificial intelligence, many of us have welcomed catchily-named chatbots like Alexa and Siri into our technologically saturated personal lives. Siri, Alexa, and other digital personal assistants can make personal lives easier, it makes perfect sense from a business standpoint, to consider the implementation of AI to help foster efficient engagement with consumers. In fact, as we head into 2018, more businesses are beginning to explore the use of this new digital marketing trend. Chatbot marketing allows businesses to nurture relationships with their consumers and grow their business. In this post, we will show how your business can integrate and leverage chatbot technology to streamline B2B marketing automations for better overall customer experience and lead conversions.

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Topics: Blog

Medical Practice Marketing: Using Video

Posted by The Group on Sep 29, 2017 1:36:03 PM

 

It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more and more Internet traffic is video content (nearly three-quarters by some estimates)

As for other industries, video has become more important in medical practice marketing. Video will help your practice or facility rank higher on Google, allowing you to promote the practice to many more users searching for healthcare information. Video keeps people on your website longer. But remember, as in other industries, the quality of your content is key. People are researching doctors, symptoms, what treatments to get, and what to expect if they have those treatments. Video lends itself to all of these. It’s often easier to explain medical conditions and treatments visually.

If you’re looking for ideas, we’ve gathered a few good examples of how you can use video to promote your practice or healthcare facility.

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Topics: Blog

Marketing and Managing an Outdoor Sports e-Commerce Platform

Posted by Sara West on Sep 18, 2017 3:24:19 PM

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, we’re on-track to make a 200%+ increase in sales by the end of the year. Not to mention, during the historically slowest months for sales, we managed to pull in an average of double our normal daily sales. And we did all this by transforming how we thought, marketed, and managed our client's outdoor sports e-commerce platform.
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Topics: Blog, Tips, Development, e-Store, Marketing, e-Commerce, Management

Top 10 Examples of B2B Companies on Instagram in 2017

Posted by The Group on Jul 20, 2017 10:54:54 AM

 

Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how do they get themselves out there? Instagram is a social media platform that is taking over and allowing individuals and businesses to tell their stories simply through pictures and video. By sharing their content, companies can personalize their products and services by showing a fun and creative side to what they do.

B2B may not fit the typical Instagram user profile, but there are some top companies that know how to grab consumer attention and make it work. You'll see how unique and entertaining some of these businesses can be. Want to be inspired? Want to watch videos of employees doing embarassing things? Want to see how cool work can actually be? Keep yourself on the lookout for these B2B Instagram Company accounts and maybe even press that follow button. 

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Topics: Blog

The Difference Between Owned, Earned, and Paid Media and Why You Need All Three

Posted by Kahala Bonsignore on Jul 10, 2017 1:42:10 PM

 

Leveraging a combination of owned, earned, and paid media is part of an overall content marketing strategy that doesn’t leave you vulnerable to unexpected changes in one stream of media versus another. In this post we'll dissect the definitions of each stream of media - owned, earned, and paid - and highlight some best practices for integrating them into your overall marketing efforts.

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Topics: Blog