Thinking

Digital marketing news and insights, case studies and thought leadership

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The Importance of Landing Page Copy for a High PPC Yield

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

Essential Tips on How to Use LinkedIn for Manufacturing Companies

Social media marketing for manufacturing companies is not always intuitive. Fortunately, LinkedIn is a powerful tool for B2B media due to its level of specificity. Manufacturing is an incredibly ...

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

Examples of Digital Advertising During COVID

Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...

How Understanding Persona Behaviors Influences Content Creation

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...

How to Use Video Marketing in 2020

Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...

5 Tips to Help You Excel While Working from Home

How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...

Data-Driven Marketing for Philanthropic Missions (Part 2)

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape.  Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

Data-Driven Marketing for Philanthropic Missions (Part 1)

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...

Snyder Group Named HubSpot Platinum Solutions Partner

For Snyder Group, becoming a HubSpot Platinum Solutions Partner with the premier marketing automation platform is a big deal, even for a business that has seen a lot of change since its founding. ...

Does Inbound Marketing Work for B2B Manufacturing Companies?

Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...