How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

Posted by Caitlin Healy on Jun 28, 2018 11:50:15 AM

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most influential marketing tools for brands today.

Although Facebook has been a primary marketing tool in the past, investing in advertisements to appear on news feeds has become more and more expensive, making the platform less useful for brands that have lower budgets. Instagram on the other hand offers less expensive marketing tools including instagram stories and various ad options for brands.

When it comes to the outdoor sporting industry, there are various tactics that companies can put to use on Instagram to promote their brands. Here are some ideas for how to successfully use Instagram to promote your outdoor sporting brand.

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Topics: Blog, Marketing, Instagram, Outdoor Sports, Influence

Essential Tips on How to Use LinkedIn for Manufacturing Companies

Posted by Kaitlin Badolato on Jun 6, 2018 4:25:32 PM

With nearly 600 million users, LinkedIn has dominated the professional world in recent years as a business-focused content marketing platform. Connections on the platform, both first-person and your connections’ network, are important. However, the real power of LinkedIn for the manufacturing industry is the ability to tap into existing connections and grow your brand’s reach through word-of-mouth. It’s also the top-rated social network for lead generation.

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Topics: Blog, LinkedIn

GDPR and the Impact on Marketing in the United States

Posted by Sara West on May 11, 2018 9:38:01 AM

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global marketers approach work, as well as how organizations obtain, store, and manage personal information and sensitive data of all EU citizens.

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Topics: Blog, Marketing, America, GDPR, United States

How Color Influences Marketing

Posted by Sara West on Apr 13, 2018 1:45:04 PM

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

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Topics: Blog, Marketing, Graphic Design

Making the Ask on Social Media (Without Begging!)

Posted by Carolyn Ripp on Mar 30, 2018 9:59:29 AM


Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. Those who are charitably inclined, young and old, are getting their information and staying connected to causes they care about via social media.
In fact, according to a 2017 study, 75% of donors agree that social media is a primary news source for staying current on the work of their favorite organization[1]. So as a nonprofit, social media is a vital way to keep your donors updated on your programs and successes.  Plus, your social accounts can double, triple, and even quadruple your exposure.

But let’s not forget that social media can also be a medium for asking for donations as well.  That same 2017 study found that 25% of donors say that social media inspires them most often to give – on a par with fundraising events.

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Topics: Blog, nonprofits, social media, fundraising

4 Email Marketing Tactics to Boost e-Commerce Product Sales

Posted by Sara West on Mar 19, 2018 9:00:00 AM

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more sauve you become in the art of email writing (and delivering), the more you will see your sales increase. If you’re struggling with conversion, click-through-rates (CTR), and revenue, here are four email marketing tactics that will increase eCommerce sales.

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Topics: Blog, e-Store, Marketing, e-Commerce, Emails

5 Tips to Follow Up on B2B Leads After a Trade Show

Posted by Kaitlin Badolato on Mar 14, 2018 11:38:00 AM

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, decrease the cost of sales, and reach more customers and prospects. Trade show preparation often requires many months of work in advance and, while a presence at the show is important, it is the post-show follow up and continuation of lead nurturing that is critical for achieving a worthwhile return on your investment. Just because the show ended doesn’t mean your marketing ends there, too.

Follow these five trade show tips for the best ways to lead nurture attendees into buyers!

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Managing Your Online Listings & Reviews

Posted by Charles Roth on Mar 9, 2018 9:53:09 AM

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search.

Those facts start with your website. At a minimum, this is the first place that the public facts about your business has to live. This information is online whether you've proactively listed it or not. Perform an Instant Listing Scan for free and see what your business looks like today.

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Topics: Marketing

Inbound Marketing for Legal Services Client Exceeds Goals +500% and Grows Business +80% in 12 Months

Posted by David Snyder on Feb 23, 2018 3:04:19 PM

A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 months, Snyder Group worked closely with the client to build an inbound marketing platform that exceeded all of their goals.

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When Does Your Website Need An SSL Certificate?

Posted by Edward Glodgett on Jan 11, 2018 3:43:15 PM

 

Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. SSL encryption enables secure communication over the internet. 

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Topics: Blog