Thinking

Digital marketing news and insights, case studies and thought leadership

Share This:

Latest Posts

Strategies for B2B Growth Hacking with Marketing Automation

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

Our Favorite Halloween Ads

Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

How To Increase School Enrollment with Digital Marketing for Admissions

Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.

How the Pandemic Has Changed Marketing for the Manufacturing Industry

Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...

The 2021 Sales Stack Tools List

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

New Marketing Specialist Joins Snyder Group

With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...

How Will iOS and Google Changes Affect Your Marketing Initiatives?

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

Snyder Group Brings New Digital Marketer Onboard

It’s no surprise that digital marketing has come into the fore during the pandemic at a time where we are all on our devices more than ever. While we are agnostic as to marketing tactics (as our ...

Valentine's Day Marketing Examples

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

Time Flies When You're a Marketing Firm (and Having Fun)

This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...