Client Face-To-Face Meetings, A Thing Of The Past?

Posted by Carolyn Ripp on Oct 22, 2018 11:30:55 AM

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with changes from the client, or to send out for film (yes, that used to be done!). No driving or flying to meet with clients for strategy sessions or presentations. Digital files, email, phone and video conferencing have all but replaced these. Yet, there are still benefits to meeting with clients in person. Below we discuss common ways to  interact with clients or customers and why they can be so helpful.

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Topics: Blog, Marketing, client meetings, trade shows

My First Inbound Conference Experience

Posted by Sarah Fiorillo on Oct 15, 2018 10:38:21 AM

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

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Topics: Inbound Marketing, Marketing, INBOUND2018, Industry Conference, HubSpot

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Posted by Sara West on Oct 3, 2018 9:05:20 AM

Tweets, Blogs Posts, Content Offers, oh my!

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Topics: Blog, Inbound Marketing, Tips, Marketing

The Best Ticketing System Plugins for WordPress in 2018

Posted by Sara West on Aug 7, 2018 4:54:27 PM

Customer support is essential for your business’s success. However, finding a WordPress compatible plugin for your ticket system can be a challenge. We have taken out the guesswork, and narrowed down to the best ticketing system WordPress plugins for you.

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Topics: Blog, ticketing, customer service, WordPress

Online Reputation Management Tools for Businesses

Posted by Caitlin Healy on Jul 23, 2018 10:19:50 AM

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a business that has bad reviews and negative feedback online. This is why it is important for companies to understand and be able to improve their reputations. One way of doing this is via Online Reputation Management (ORM).

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Topics: Blog, social media, Influence, Instagram, LinkedIn, online reputation management

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

Posted by Caitlin Healy on Jun 28, 2018 11:50:15 AM

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most influential marketing tools for brands today.

Although Facebook has been a primary marketing tool in the past, investing in advertisements to appear on news feeds has become more and more expensive, making the platform less useful for brands that have lower budgets. Instagram on the other hand offers less expensive marketing tools including instagram stories and various ad options for brands.

When it comes to the outdoor sporting industry, there are various tactics that companies can put to use on Instagram to promote their brands. Here are some ideas for how to successfully use Instagram to promote your outdoor sporting brand.

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Topics: Blog, Instagram, Marketing, Influence, Outdoor Sports

Essential Tips on How to Use LinkedIn for Manufacturing Companies

Posted by Kaitlin Badolato on Jun 6, 2018 4:25:32 PM

With nearly 600 million users, LinkedIn has dominated the professional world in recent years as a business-focused content marketing platform. Connections on the platform, both first-person and your connections’ network, are important. However, the real power of LinkedIn for the manufacturing industry is the ability to tap into existing connections and grow your brand’s reach through word-of-mouth. It’s also the top-rated social network for lead generation.

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Topics: Blog, LinkedIn

GDPR and the Impact on Marketing in the United States

Posted by Sara West on May 11, 2018 9:38:01 AM

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global marketers approach work, as well as how organizations obtain, store, and manage personal information and sensitive data of all EU citizens.

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Topics: Blog, Marketing, GDPR, America, United States

How Color Influences Marketing

Posted by Sara West on Apr 13, 2018 1:45:04 PM

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

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Topics: Blog, Graphic Design, Marketing

Making the Ask on Social Media (Without Begging!)

Posted by Carolyn Ripp on Mar 30, 2018 9:59:29 AM

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. Those who are charitably inclined, young and old, are getting their information and staying connected to causes they care about via social media.
In fact, according to a 2017 study, 75% of donors agree that social media is a primary news source for staying current on the work of their favorite organization[1]. So as a nonprofit, social media is a vital way to keep your donors updated on your programs and successes.  Plus, your social accounts can double, triple, and even quadruple your exposure.

But let’s not forget that social media can also be a medium for asking for donations as well.  That same 2017 study found that 25% of donors say that social media inspires them most often to give – on a par with fundraising events.

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Topics: Blog, nonprofits, fundraising, social media