Thinking

Digital marketing news and insights, case studies and thought leadership

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How to Use Video Marketing in 2020

Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...

5 Tips to Help You Excel While Working from Home

How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...

Data-Driven Marketing for Philanthropic Missions (Part 2)

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape.  Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

Data-Driven Marketing for Philanthropic Missions (Part 1)

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...

Snyder Group Named HubSpot Platinum Solutions Partner

For Snyder Group, becoming a HubSpot Platinum Solutions Partner with the premier marketing automation platform is a big deal, even for a business that has seen a lot of change since its founding. ...

Does Inbound Marketing Work for B2B Manufacturing Companies?

Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Using Facebook to Generate Quality B2B Leads

Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...

How to Create A Manufacturing Buyer Persona for Inbound Marketing

A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Case Study: Building a Scalable Brand Architecture Platform

Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory.  The company was created by combining the legacy firms of Israel Berger and ...

Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...