Thinking

Digital marketing news and insights, case studies and thought leadership

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How Will iOS and Google Changes Affect Your Marketing Initiatives?

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

Snyder Group Brings New Digital Marketer Onboard

It’s no surprise that digital marketing has come into the fore during the pandemic at a time where we are all on our devices more than ever. While we are agnostic as to marketing tactics (as our ...

Valentine's Day Marketing Examples

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

Time Flies When You're a Marketing Firm (and Having Fun)

This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...

How to Use LinkedIn Ads for Account-Based Marketing

Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Snyder Group Welcomes Two New Hires

Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...

The Importance of Landing Page Copy for a High PPC Yield

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

Essential Tips on How to Use LinkedIn for Manufacturing Companies

Social media marketing for manufacturing companies is not always intuitive. Fortunately, LinkedIn is a powerful tool for B2B media due to its level of specificity. Manufacturing is an incredibly ...

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...