Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: marketing

Case Study: Building a Scalable Brand Architecture Platform

Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory.  The company was created by combining the legacy firms of Israel Berger and ...

Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...

How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

B2B SEO Strategies for Generating Qualified Leads

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

12 B2B Marketing Thought Leaders You Should Be Following on Twitter

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

The Benefits of Blogging for eCommerce

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

Client Face-To-Face Meetings, A Thing Of The Past?

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

My First Inbound Conference Experience

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

Online Reputation Management Tools for Businesses

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

GDPR and the Impact on Marketing in the United States

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...