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Digital marketing news and insights, case studies and thought leadership

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Topic: insights

Strategies for B2B Growth Hacking with Marketing Automation

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

Our Favorite Halloween Ads

Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...

The 2021 Sales Stack Tools List

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

How Will iOS and Google Changes Affect Your Marketing Initiatives?

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

Valentine's Day Marketing Examples

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Examples of Digital Advertising During COVID

Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...

5 Tips to Help You Excel While Working from Home

How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...

Data-Driven Marketing for Philanthropic Missions (Part 2)

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape.  Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

Data-Driven Marketing for Philanthropic Missions (Part 1)

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...