Snyder Group's David Snyder is speaking at the International Parking Institute's Annual Conference in Ft. Lauderdale. He, along with representatives of the Norwalk Parking Authority and LAZ Parking, are leading a workshop on our work with the Norwalk Parking Authority entitled, "From Paid Parking to Fine Arts – The Branding of a City’s Public Parking." The presentation features Snyder Group's work on the NPA's rebranding campaign including on-site environmental, signage, website, advertising, e-platforms – even ticketing. A concerted community outreach extended the brand to encompass public relations, new consumer-friendly technologies (pay-by-phone, electric car charging stations, credit card-accepting vehicles) and an innovative public art program, “Art in Parking Places”.