This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.
One of my favorite keynote speakers was Beth Comstock. She discussed the significance of perseverance in your professional journey. Not only was Comstock the first female Vice Chair of General Electric, but she was also involved in the early development stages of Hulu. During her keynote, Comstock discussed the importance of moving forward, even when you’re told, “no”. If you have an idea that gets rejected, you should continue to work on that idea. Constantly update and improve your proposition, and take the “no” as a “not yet”. Comstock stressed the power of this philosophy and reiterated that most great ideas will be pitched multiple times throughout your career, and not every idea will be picked up right away.
One of my favorite breakout sessions discussed how to optimize Facebook campaign results. This session stressed the power of using videos as a tool to increase awareness and traffic. With the marketing world and Facebook environment changing everyday, it is important to stay up-to-date with these trends. For example, I didn’t know that Facebook stories are now growing 15x faster than regular content! In addition to the production of Facebook videos dramatically increasing, there has been an 80% increase in time spent watching these videos.
The keynote speeches from the co-founders of HubSpot were the perfect end to an amazing conference. They talked about the future of HubSpot and their strategies moving forward to create an all-in-one solution for inbound marketing and sales software to increase efficiency and productivity. I am excited to see what next year has to offer!