Kaitlin Badolato

Recent Posts

Essential Tips on How to Use LinkedIn for Manufacturing Companies

Posted by Kaitlin Badolato on Jun 6, 2018 4:25:32 PM

With nearly 600 million users, LinkedIn has dominated the professional world in recent years as a business-focused content marketing platform. Connections on the platform, both first-person and your connections’ network, are important. However, the real power of LinkedIn for the manufacturing industry is the ability to tap into existing connections and grow your brand’s reach through word-of-mouth. It’s also the top-rated social network for lead generation.

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Topics: Blog, LinkedIn

5 Tips to Follow Up on B2B Leads After a Trade Show

Posted by Kaitlin Badolato on Mar 14, 2018 11:38:00 AM

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, decrease the cost of sales, and reach more customers and prospects. Trade show preparation often requires many months of work in advance and, while a presence at the show is important, it is the post-show follow up and continuation of lead nurturing that is critical for achieving a worthwhile return on your investment. Just because the show ended doesn’t mean your marketing ends there, too.

Follow these five trade show tips for the best ways to lead nurture attendees into buyers!

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How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Posted by Kaitlin Badolato on Dec 4, 2017 1:14:19 PM

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin asking ourselves questions, such as:
‘Why haven’t I written it already?’
‘I have to say more, right?’
‘But what else can I write?’  

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Topics: Blog

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

Posted by Kaitlin Badolato on Oct 13, 2017 4:39:30 PM

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of 
Bicentennial Man effectiveness when it comes to artificial intelligence, many of us have welcomed catchily-named chatbots like Alexa and Siri into our technologically saturated personal lives. Siri, Alexa, and other digital personal assistants can make personal lives easier, it makes perfect sense from a business standpoint, to consider the implementation of AI to help foster efficient engagement with consumers. In fact, as we head into 2018, more businesses are beginning to explore the use of this new digital marketing trend. Chatbot marketing allows businesses to nurture relationships with their consumers and grow their business. In this post, we will show how your business can integrate and leverage chatbot technology to streamline B2B marketing automations for better overall customer experience and lead conversions.

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Topics: Blog

Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars

Posted by Kaitlin Badolato on Nov 14, 2016 5:10:20 PM

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike.

Until now.

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Topics: Blog

How 3 Manufacturing Brands Use Twitter to Kill it on Social Media

Posted by Kaitlin Badolato on Sep 26, 2016 3:42:18 PM

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share their thoughts and ideas (in under 140 characters or less.) 

Twitter’s rise as one of the top social media platforms has caught the attention of brands worldwide. Slowly, industrial and manufacturing brands began to use Twitter’s business generating abilities to grind their social media gears!

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Topics: Blog