It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, many of us have welcomed catchily-named chatbots like Alexa and Siri into our technologically saturated personal lives. Siri, Alexa, and other digital personal assistants can make personal lives easier, it makes perfect sense from a business standpoint, to consider the implementation of AI to help foster efficient engagement with consumers. In fact, as we head into 2018, more businesses are beginning to explore the use of this new digital marketing trend. Chatbot marketing allows businesses to nurture relationships with their consumers and grow their business. In this post, we will show how your business can integrate and leverage chatbot technology to streamline B2B marketing automations for better overall customer experience and lead conversions.