GroupThink

Digital marketing news and insights, case studies and thought leadership

Topic: social-media

Online Reputation Management Tools for Businesses

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

Do You Really Need to Hire a Social Media Manager?

With social media becoming more prominent, especially in the business world, new jobs have emerged solely for the purpose of handling a company’s social presence. Since social media is becoming an ...

How Universities are Using Social Media to Celebrate Commencement

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...

State of the News Media: Why Mobile is Becoming Increasingly More Important

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets.  While online presence has ...

Digital Marketing for the Boating Industry: Social Integration

Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...

How to Use Social Media for Destination Marketing

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...

How to Use Social Media for Higher Education

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

3 Ways to Connect with Alumni Using Social Media

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

12 Easy Instagram Ideas for Craft Breweries

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...

3 Examples of Social Media for Travel and Tourism Marketing

Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...

How to Use Instagram for Medical Practices

Instagram is a great way to reach new prospective clients  - after all, 300 million people actively use it monthly. In fact, The Pew Research Center shows that for U.S. adults, Instagram has ...