PSA Advertising that Works Hard by Having Fun
Doing good by having fun. What could be better? To follow is a really great example of a PSA that works hard to communicate a public service message as well as turn many a smile.
Digital Marketing for the Boating Industry: Social Integration
Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...
Digital Marketing for the Boating Industry: Blogging to Sell Boats
If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...
Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing
Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.
