YouTube Marketing Trend: The Rise of Holiday Shopping Guides

Posted by Carolyn Ripp on Dec 22, 2016 3:50:00 PM

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most part, have not yet caught on to is the popularity of YouTube holiday shopping guides.

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Topics: Group, Videos

9 Examples of Creative B2B Video Marketing

Posted by Abbey Fernandez on Jun 20, 2016 12:17:19 PM

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. But this is a simplistic way to look at a B2B transaction. In reality, B2B marketing can be just as entertaining and enticing as B2C marketing (business to consumer). It's about time that creativity is implemented within B2B marketing– whether that's through social media or advertising. For example, B2B marketers are leveraging digital media, specifically videos, to grab the attention of their particular buyer persona, which just happens to be another business. 

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Topics: Blog, Videos

7 Examples of Successful College Marketing Videos

Posted by Carolyn Ripp on Feb 25, 2015 11:54:00 AM

Go with what you know.  That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students - and there are a lot out there.  While nothing beats a campus tour, videos are a great way to sell the school – not only the campus and academic offerings, but as important, the culture and ambiance of a place.  

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Topics: Group, Videos

You're Doing Twitter Wrong

Posted by Shreya Patel on Sep 15, 2014 6:08:00 AM

Check out Tripp and Tyler's latest video on using Twitter. Their hilarious take on the social media site covers all the pet peeves, from using too many hashtags to tweeting things that no one cares about. In a world where social media is a constant in our daily lives, sometimes it's necessary to take a step back and make fun of ourselves.

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Topics: Videos

Top Web Design Mistakes That Businesses Make

Posted by Shane Aarons on Aug 25, 2014 5:54:00 AM

Entrepreneur columnist, author, and online consultant Mikal Belicove outlines common mistakes that both small and large businesses make that hinder positive customer interactions and offers web design tips to avoid those mistakes. He covers websites in Flash, HTML5, website customer service, company about us, and building customer trust.

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Topics: Videos

A Conference Call in Real Life

Posted by Charles Roth on Aug 18, 2014 6:23:00 AM

A conference call is a necessary means by which to communicate with the client…usually. Other times you're left thinking that everything covered within that past hour could have been covered in fifteen minutes. Here's a hilarious take on how a conference call actually is. Next time you're on one, it'll be hard not to notice how truly accurate this portrayal is.

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Topics: Videos

Advertisers vs. Consumers

Posted by Shreya Patel on Aug 11, 2014 6:46:00 AM

This hilarious depiction of the advertiser/consumer relationship shows how the relationship between the two is changing. It's a message for all marketers and advertisers that old methods don't work as well as they used to, and they need to adapt accordingly. Although funny, this video sends a strong message about how business is changing in today's society.

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Topics: Videos

Top 10 Creepiest Commercials

Posted by Shreya Patel on Aug 4, 2014 5:24:00 AM

These companies took a different approach to marketing by incorporating the fear factor in their commercials. Are these commercials effective or actually just counterproductive? It's hard to say…check out the video below.

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Topics: Videos

The Vendor Client Relationship

Posted by Charles Roth on Jul 28, 2014 6:08:00 AM

The vendor/client relationship is a very important one in business. No matter what industry you work in, there is a constant back and forth between both parties, each thinking they are right. In order to have a successful vendor/client relationship, negotiations are key.

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Topics: Videos

How Popular Are You On Social Media?

Posted by Shreya Patel on Jul 21, 2014 8:25:00 AM

You're on Twitter, Facebook, Instagram, Youtube….the list goes on. It's a common misconception that just because you're on different channels of social media that you're reaching a wide array of people. On the other hand, some people are completely unaware of how many people they actually are reaching. How popular are you on social media?

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Topics: Videos