When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. But this is a simplistic way to look at a B2B transaction. In reality, B2B marketing can be just as entertaining and enticing as B2C marketing (business to consumer). It's about time that creativity is implemented within B2B marketing– whether that's through social media or advertising. For example, B2B marketers are leveraging digital media, specifically videos, to grab the attention of their particular buyer persona, which just happens to be another business.