Inbound Marketing Ideas for Industrial and Manufacturing Companies

Posted by Charles Roth on Aug 22, 2016 3:56:13 PM

Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore.

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Topics: Tips

How to Advertise Locally: Lessons from Pokémon Go

Posted by Kahala Bonsignore on Jul 25, 2016 12:14:25 PM

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers.  This week it's time to turn our attention to a mobile game available on Android and iOS that has become more successful than Candy Crush, and the way that THAT will be--and in fact already is--a game changer for marketing especially when you're wondering how to advertise locally.  It's name: Pokémon GO.  It's been released for just over two weeks now, and it doesn't look like Pokémon GO is GO-ing anywhere. 

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Topics: Blog, Tips

How Increased Wi-Fi Access is Changing the Game for Digital Marketing

Posted by Abbey Fernandez on Jul 15, 2016 11:23:26 AM

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect Wi-Fi access no matter where we are.

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Topics: Tips

Using Data Analytics for Email Marketing 

Posted by Abbey Fernandez on Jul 8, 2016 10:01:05 AM

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that means one thing. But for our purposes, as digital marketers, email marketing can make or break your business’s reputation– nobody likes feeling spammed or bombarded with unsolicited messages. Which is why implementing a strong email marketing strategy can facilitate the conversion process from interested leads into loyal customers.

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Topics: Blog, Tips

16 Blog Post Ideas To Wake Up Your Brand

Posted by Adina Munk on Jun 6, 2016 4:48:47 PM

Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know there is some value in it, but sadly, many do not realize it is important enough to make a priority. Allow us to explain. Because if you're really looking to give your marketing efforts a boost and help more prospective customers find you—no matter the size of your business or in what industry it resides—blogging may just be your missing puzzle piece.

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Topics: Tips

Read This If You Want Your Dental Marketing To Shine

Posted by Adina Munk on May 23, 2016 1:37:40 PM

We know the public’s usual stereotypes about paying a visit to the dentist don’t make dental marketing any easier on you. When you already have your hands full with your practice, you shouldn’t have to think too much about it—you should always reach out to a content marketing agency for help when you’re short on time, you need your focus to be on your patients, or you feel your strategy could be getting a little stale. Due to some unfortunate negative feelings people often have about going to the dentist, one of the main tasks you’re left with is changing this pre-determined mindset.

You'll want to make sure potential patients know that not only is there no reason to be nervous, but that visiting the dentist can actually be quite a pleasant experience. Below are a couple of our favorite strategies that can put you on the path to standing out, in a good way. They can help you make sure your dental marketing gets people to feel good about staying on top of their oral health, and make sure that they are directed to the right place (your practice)! 

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Topics: Tips

Why 99% of Marketers Are Still Investing in Trade Show Marketing

Posted by Adina Munk on May 4, 2016 10:09:32 AM

As much as you may be hearing from people—not excluding from us—that everything is going digital these days, you simply cannot replace the human element. Sometimes when dealing with a business, especially a big one, it is easy to forget that it is made up of real, live people, each with unique personalities that contribute to the overall brand. People do not want to just deal with machines all the time. 

Think about all those times you’ve found yourself on the phone trying to get in touch with customer service for, let’s say, an insurance company. As time ticks by while you hopelessly argue with the robotic pre-recording, you grow more and more frustrated, and all you want is to speak to a human, right?

We know the feeling and we can assure you that this is not always the best way to connect with customers or clients, nor with prospective business partners. People like to be understood, people like to feel special, people like to feel like you are speaking only to them. They need that personal touch. If they feel neglected, the relationship will soon seem fake or distant and they will likely go elsewhere (perhaps even to your competition).

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Topics: Tips

4 Medical Marketing Strategies You Need to Know for 2016

Posted by Adina Munk on Apr 26, 2016 9:24:14 AM

Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the patient or client their number one concern, they should be careful not to neglect the importance of medical marketing. After all, how can the people who may need your help find your services and learn about your all-important skills if you don’t make these things known? Today, when people have a problem (statistically, 89% of US Internet users search online before making a purchase, both for products and services), they’ll most likely break out their smartphones or plop down at their computer desk and start the search using a search engine—so the first step is to make sure they can find you there. 

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Topics: Tips

Why Every Modern Business Should Utilize a Content Marketing Agency

Posted by Adina Munk on Apr 15, 2016 5:15:14 PM

Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your phone, and bam: you’re hit with advertisements. We don’t just mean there was an ad politely peeking out of a corner. More likely than not, you are being pummeled with lots of ads, in your face, all asking you for money or to take a particular action. This is the last thing you want to have trying to make its way into your busy life, uninvited. Now flip things—if you were on the receiving end of this scenario, wouldn’t it lead you to start tuning things out? If you wouldn’t appreciate it, yourself, then you shouldn’t do it to your customers. Inbound marketing is effective without doing this, and thus, it is changing the game. A big reason the above sounds frustrating is because all the advertisers in that hypothetical situation seemed to have the nerve to assume that the consumer would simply give them something without getting something in return. People are not typically logging onto Facebook, Twitter, Pinterest, etc. to help businesses—they want to see something they want, that will entertain, enlighten or help them in some way. So let’s give them something.

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Topics: Tips

How to Market Your Business In Changing Times

Posted by Adina Munk on Apr 11, 2016 10:48:56 AM

Have you ever wondered how the term telemarketer came to be and why it ended up with a negative connotation? Once upon a time, most marketing was done in an in-your-face way, being very persistent—and very pestering—refusing to be ignored. People used to screen their calls a lot for largely that reason. So, if you were wondering how to market your business, this may not be the best way to go.

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Topics: Tips