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Digital marketing news and insights, case studies and thought leadership

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Topic: social

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

How to Use LinkedIn Ads for Account-Based Marketing

Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Using Facebook to Generate Quality B2B Leads

Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...

Facebook for B2B Manufacturing Companies

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Twitter for B2B Manufacturing Companies

For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...

12 B2B Marketing Thought Leaders You Should Be Following on Twitter

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

How to Integrate HubSpot with a Social Media Sweepstakes

 Coco Chanel is quoted as saying, “The best things in life are free”.  That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff?!  However, when ...

Five Colleges Dominating Snapchat

What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen.  I’m talking, of course, about ...

Top 10 Examples of B2B Companies on Instagram in 2017

 Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how ...