What’s (and who's) News at Snyder Group

Posted by David Snyder on Jul 28, 2016 2:02:08 PM

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

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Topics: Blog, News

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media

Posted by Abbey Fernandez on Jun 24, 2016 2:06:30 PM

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

The last time we were here, Instagram was a recently new phenomenon reserved for “hipsters” only, and people were still “tweeting” on the reg. Oh how things have changed.

Indeed, in the last four years, social media has become even more pervasive; reaching across all age groups and borders as a means of mass communication. Long gone are the days of your parents not being on “the Facebook.” Which begs the question- what role will social media play (pun intended) in this summer’s Olympic games?

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Topics: Blog, News

The Best Holiday Commercials of 2015

Posted by Shreya Patel on Nov 25, 2015 4:16:46 PM

Thanksgiving usually signifies the beginning of the holiday season for most people. For many companies though, the season started as early as Halloween, proven by the number of holiday commercials that have been out for Thanksgiving, Black Friday, and Christmas for weeks now. In honor of the season officially starting, we've compiled the best 2015 holiday commercials so far:

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Topics: News, Group

Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015

Posted by Carolyn Ripp on Jul 2, 2015 3:31:00 PM

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive advantage for growth and even greater innovation. Today, as we are beginning to witness the predicted expansion of data-driven innovation firsthand, Cannes Lions International Festival of Creativity 2015 celebrated this exciting trend during their annual ad awards for the first time ever by unveiling their latest category – Creative Data Lions.

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Topics: Blog, News

State of the News Media: Why Mobile is Becoming Increasingly More Important

Posted by Shreya Patel on May 6, 2015 10:07:00 AM

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets.  While online presence has essentially become a necessity for many companies, including news outlets, a recent report by Pew Research Center suggests that companies need more than just a website to stay on the grid. With society as a whole becoming more attached to their smartphones and constantly on the go, it is increasingly becoming more important to not only have a mobile version of your website, but be active on social media as well.

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Topics: News

Oscar de la Renta Leaves Behind a Timeless Brand

Posted by Shreya Patel on Oct 21, 2014 10:58:00 AM

Chances are, you’ve seen one of Oscar de la Renta’s designs recently, whether it was on the Hollywood red carpet or In Style magazine. The fashion mogul’s designs are sought after regularly by high-profile women such as Oprah Winfrey, Michelle Obama, and Amal Alamuddin. It’s safe to say that the death of this prominent creator will leave a lasting impact in the fashion world.

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Topics: News

4 Reasons the NFL Kickoff Signals the Start of Fall Marketing

Posted by Shreya Patel on Sep 4, 2014 8:16:00 AM

Tonight the Green Bay Packers will face the Seattle Seahawks for the NFL Kickoff of 2014. Needless to say, millions of football fans around the country will tune in for the official start of football season. What many people don’t realize is that with the start of football season comes the start of numerous fall campaigns presented by companies who use the football culture for leverage. Sure, you see the commercials during the games all season, but what’s the thinking behind those advertisements? This season, marketing professionals from companies like General Electric, Doritos, and Ford have geared up for the initial launch of their campaigns. Here are four reasons why big names are deciding to put their efforts behind football.

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Topics: News, Group

Is Anyone Actually Reading Your Tweets?

Posted by Shreya Patel on Aug 29, 2014 11:40:00 AM

This past week, Twitter made its analytics dashboard available to all 271 million of its users. Before Wednesday, the analytics tool was only available to advertisers (the companies that promote the Tweets that randomly show up on your timeline), but now everyone can see the true impact of their tweets. Many public figures and celebrities have verified Twitter accounts already, but this new tool is more advertising friendly, so many more media and news outlets would be able to gain valuable insight into their consumer reach.

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Topics: News

The VMA's Impact on Marketing

Posted by Shreya Patel on Aug 25, 2014 8:55:00 AM

Last night millions of people gathered around their TVs for one of the biggest television events of the year – MTV’s Video Music Awards. Before the show even started, my Twitter feed was blowing up with comments on what celebrities were wearing and who was expected to perform this year. I wasn’t surprised when I saw that companies such as Pepsi-Cola and Covergirl had campaigns linked with the show and celebrities as well.

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Topics: News

Bud Light's Genius New Marketing Campaign

Posted by Shreya Patel on Aug 6, 2014 8:20:00 AM

As of now, it’s almost guaranteed that everyone has heard at least one of Bud Light’s new marketing efforts regarding the creation of its new town: Whatever USA. Whether it’s through Pandora ads, YouTube videos, or TV commercials, Bud Light has left no platform untouched in terms of promoting its new Up For Whatever campaign.

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Topics: Blog, News