Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: higher-education

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...

How Universities are Using Social Media to Celebrate Commencement

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...

How to Use Social Media for Higher Education

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

3 Ways to Connect with Alumni Using Social Media

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

How Higher Education Can Use Inbound Marketing To Attract More Students

Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...