YouTube Marketing Trend: The Rise of Holiday Shopping Guides

Posted by Carolyn Ripp on Dec 22, 2016 3:50:00 PM

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most part, have not yet caught on to is the popularity of YouTube holiday shopping guides.

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Topics: Group, Videos

It’s Almost Valentines Day: Let’s Remind Ourselves Why We Love Inbound Marketing

Posted by Adina Munk on Feb 12, 2016 5:06:45 PM

Show your audience some love this Valentines Day weekend. What do we mean by that? As we all know, traditional marketing methods included cold calling and in-your-face emails. Oftentimes this would drive much-desired prospects away due to overload rather than building valuable relationships. Did we say relationships? Okay, perhaps not that kind, but if you think about it, every connection you make with another person is important, especially in the business world.

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Topics: Blog, Group

Snyder Group’s Favorite Super Bowl 50 Commercials

Posted by The Group on Feb 8, 2016 1:23:50 PM

This morning at our Monday status meeting, last night’s Super Bowl obviously came up. With the commercials being half the fun of watching, we each had our personal favorites, but these were the overall winners for 2016.

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Topics: Blog, Group

2016 Marketing Here We Come

Posted by David Snyder on Dec 30, 2015 2:47:14 PM

January 2016 marks Snyder Group's 20th anniversary in business. Time is relative and some say it flies. What I do know is that a lot of water has gone under the bridge since we first opened our doors in 1996. Think about it. In 1996 the internet was just being introduced to the public.  We wrote letters. We faxed. We attended meetings in person. Email? AOL baby. Searching meant having lost something and Google was a funny word. Fast forward. Marketing and selling are thriving online and the internet is the primary place to conduct both business and the social aspects of our lives. 

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Topics: Blog, Group

The Best Holiday Commercials of 2015

Posted by Shreya Patel on Nov 25, 2015 4:16:46 PM

Thanksgiving usually signifies the beginning of the holiday season for most people. For many companies though, the season started as early as Halloween, proven by the number of holiday commercials that have been out for Thanksgiving, Black Friday, and Christmas for weeks now. In honor of the season officially starting, we've compiled the best 2015 holiday commercials so far:

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Topics: News, Group

How Inbound Marketing Strategies Can Impact Your Brand

Posted by The Group on Oct 9, 2015 9:58:11 AM

“Branded is as branded does.” 

The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected simply for what they said; now a brand must back up its words with action and demonstrate that it is, in fact, what it says it is. And there's no better way to do this than with inbound marketing strategies.  Take action. communicate, help, and inspire.

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Topics: Blog, Group

Five B2B Companies Using Instagram Successfully

Posted by Charles Roth on Sep 30, 2015 3:07:29 PM

We have ‘filtered’ through Instagram to bring you 5 examples of B2B companies that are successfully employing the platform’s marketing potential. The following organizations are using Instagram to share their unique brand experience visually. They not only have large numbers of followers, but they also have high levels of engagement. Engagement rate is a key element here as it confirms that the company's brand experience is is resonating with their audience.

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Topics: Blog, Group

Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth

Posted by Carolyn Ripp on Jul 29, 2015 3:30:00 PM

Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy to make it work. WSS found Snyder Group through organic search for an inbound marketing partner in July of 2014. After a review of WSS goals, plans, challenges and timing (GPCT) and subsequent statement of work, Snyder Group on-boarded WSS July 1, 2014.

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Topics: Blog, Group

Snyder Group Summer Social Inspires Creativity

Posted by Carolyn Ripp on Jul 20, 2015 10:22:27 AM

Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and colleagues - not to talk shop - but socialize and enjoy each others’ company.

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Topics: Group

How Inbound Marketing Builds Digital Trust For Customer Relations

Posted by Carolyn Ripp on Jul 16, 2015 10:39:02 AM

As society’s reliance on technology reaches an all-time high, digital trust is beginning to transform the way consumers engage with businesses. An increasing number of individuals trust information received from the web more than any other source and with this in mind, many businesses are embracing inbound marketing as a solution to better adapt to the changes in consumer behavior and foster even more valuable customer relationships.

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Topics: Blog, Group