Thinking

Digital marketing news and insights, case studies and thought leadership

Share This:

Topic: creative

How Color Influences Marketing

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

How Inbound Marketing Strategies Can Impact Your Brand

“Branded is as branded does.”  The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...

Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...

What's Old is New: How Craft Breweries are Rebranding

You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...

Branding Signage for A Municipal Parking Authority

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...

The World is Not Flat. Neither is Your Website.

Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...

The Evolution of 13 Iconic Company Logos

While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...