Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

Posted by Kahala Bonsignore on Apr 27, 2017 1:18:31 PM

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards for admissions and average GPA's or test scores are raised, the door closes on many students that might have previously been qualified for admittance. Higher education insitutions often find that their academic profile and their enrollment/admittance share is an inverse relationship. If you serve any role in a university or college setting, you know that decreases in enrollment are also directly related to decreases in budget, which is never a good thing.

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Topics: Blog

Marketing Lingerie: A Valentine’s Day Post

Posted by Carolyn Ripp on Feb 14, 2017 4:28:20 PM



Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. 

According to market research firm Ibis World, lingerie is a $13 billion industry that's growing at a rate of 3.3 percent each year. While no one can match the marketing powerhouse of Victoria Secret (IBIS World analysts put Victoria’s Secret share of the entire lingerie market at 61.8%) - how many other lingerie and bra companies have their own prime time TV. Show - some companies haved moved beyond the traditional Victoria Secret perfect model marketing. Here are a few that stand out for us.

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Topics: Blog

Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars

Posted by Kaitlin Badolato on Nov 14, 2016 5:10:20 PM

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike.

Until now.

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Topics: Blog

Inbound Marketing for the Travel and Tourism Industry

Posted by Kahala Bonsignore on Oct 4, 2016 4:50:26 PM

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that inbound marketing for the travel and tourism industry only makes sense. Content for travel marketing comes naturally as guests provide a steady stream  of posts and images documenting their adventures. If your organization is involved in the travel and tourism industry and its not already implementing inbound marketing strategies, it's time to step up to the plate.

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Topics: Blog

How 3 Manufacturing Brands Use Twitter to Kill it on Social Media

Posted by Kaitlin Badolato on Sep 26, 2016 3:42:18 PM

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share their thoughts and ideas (in under 140 characters or less.) 

Twitter’s rise as one of the top social media platforms has caught the attention of brands worldwide. Slowly, industrial and manufacturing brands began to use Twitter’s business generating abilities to grind their social media gears!

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Topics: Blog

The 5 Best Marketing Podcasts Anytime and Anywhere

Posted by Kahala Bonsignore on Sep 5, 2016 12:28:42 PM

According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along.

And yes, this is a blog post about blogs dying—well, more so about podcasts thriving.

In this digitally-immersed culture, connecting with your audience is a more crucial element of your marketing strategy than ever. The consumers and the decision makers you are looking to attract to your company are constantly on the go, and the time they have to direct their full attention to reading your blog is null.

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Topics: Blog

Why Your Sports Marketing Strategy Should Include a Mobile App

Posted by Kahala Bonsignore on Aug 29, 2016 3:35:04 PM

The Olympics ended a week ago, but you're craving more sports?  We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with mobile apps. As with all mobile apps, the biggest challenge is not necessarily getting users to download the app, but to keep them sticking around after their first use. According to Andrew Chen, a member of Uber's Growth team, and his work with mobile intelligence startup, Quettra, and its CEO Ankit Jain, average app usage within the first 3 days of installation drops by 77%. Thus we see that there is a very critical period, within the first 5 days of installation, in which the app must hook the user in.

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Topics: Blog

The 10 Best Advertisements from the 2016 Olympics

Posted by Abbey Fernandez on Aug 12, 2016 12:44:24 PM

If you consider yourself a NARP (non-athletic regular person), like many of us, you’re likely to experience feelings of inadequacy and depression while watching the Olympics. Thanks to the insanely talented athletes, cough cough Phelps, it’s normal to feel like a lazy piece of s*** when you watch the Olympics. Especially when you realize the age of some of the competing athletes. Luckily, though, the slew of high-quality advertisements can cheer us up as we watch and bask in our lack of athleticism. Below are SGI’s 10 favorite advertisements from this year’s summer Olympics.

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Topics: Blog

Using Instagram for Business: The Power of the Visual

Posted by Abbey Fernandez on Aug 4, 2016 3:40:17 PM

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour without checking their Instagram feeds.

Indeed, with more than 500 million active users, Instagram has created a highly engaged global community centered on the appeal of photo sharing. But Instagram is no longer just a social media site for people to share photos of their personal lives– vacations, babies, new shoes, etc. Businesses have tapped into this powerful resource for brand visibility, growth and development.

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Topics: Blog

What’s (and who's) News at Snyder Group

Posted by David Snyder on Jul 28, 2016 2:02:08 PM

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

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Topics: Blog, News