The Group

Recent Posts

Top 10 Examples of B2B Companies on Instagram in 2017

Posted by The Group on Jul 20, 2017 10:54:54 AM

 

Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how do they get themselves out there? Instagram is a social media platform that is taking over and allowing individuals and businesses to tell their stories simply through pictures and video. By sharing their content, companies can personalize their products and services by showing a fun and creative side to what they do.

B2B may not fit the typical Instagram user profile, but there are some top companies that know how to grab consumer attention and make it work. You'll see how unique and entertaining some of these businesses can be. Want to be inspired? Want to watch videos of employees doing embarassing things? Want to see how cool work can actually be? Keep yourself on the lookout for these B2B Instagram Company accounts and maybe even press that follow button. 

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Topics: Blog

How to use SEO for Small Business

Posted by The Group on Mar 11, 2016 4:21:01 PM

The media landscape is rapidly evolving. Small businesses everywhere are just trying to keep up via their marketing plans. Just staying abreast of the trends is no longer good enough. You have to be one step ahead of the competition—especially if you are a small business—to be heard among all the noise. Kind of a daunting thought, but it is true, and it poses a challenge to those companies that may be more easily overlooked or drowned out because of their relatively small advertising spend. However, armed with the right media strategies, you can  efficiently use SEO for small business marketing. 

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Topics: Blog, Tips

Snyder Group’s Favorite Super Bowl 50 Commercials

Posted by The Group on Feb 8, 2016 1:23:50 PM

This morning at our Monday status meeting, last night’s Super Bowl obviously came up. With the commercials being half the fun of watching, we each had our personal favorites, but these were the overall winners for 2016.

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Topics: Blog, Group

How to Measure Brand Awareness with Inbound Marketing

Posted by The Group on Oct 15, 2015 4:57:11 PM

Following last week’s post where we discussed how inbound marketing activities can positively effect a brand, we’ll now be taking a look at how to measure brand awareness with inbound marketing. The prior post highlighted three areas of branding activity: communicating, helping, and inspiring. But how does one measure the effects of communication, help, or inspiration?

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Topics: Blog

How Inbound Marketing Strategies Can Impact Your Brand

Posted by The Group on Oct 9, 2015 9:58:11 AM

“Branded is as branded does.” 

The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected simply for what they said; now a brand must back up its words with action and demonstrate that it is, in fact, what it says it is. And there's no better way to do this than with inbound marketing strategies.  Take action. communicate, help, and inspire.

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Topics: Blog, Group