Thinking

Stay ahead in the digital marketing game with our dose of industry updates, expert insights, case studies, and thought leadership

Latest Posts (Page: 2)

Snyder Group Welcomes Two New Hires

Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

7 Examples of Successful College Marketing Videos

Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...

Facebook for B2B Manufacturing Companies

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Client Face-To-Face Meetings, A Thing Of The Past?

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

The Best City Websites Need These 7 Things

City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Marketing Lingerie: A Valentine’s Day Post

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. According to market research firm Ibis World, lingerie is a $13 ...