Carolyn Ripp

Recent Posts

Marketing Lingerie: A Valentine’s Day Post

Posted by Carolyn Ripp on Feb 14, 2017 4:28:20 PM

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. 

According to market research firm Ibis World, lingerie is a $13 billion industry that's growing at a rate of 3.3 percent each year. While no one can match the marketing powerhouse of Victoria Secret (IBIS World analysts put Victoria’s Secret share of the entire lingerie market at 61.8%) - how many other lingerie and bra companies have their own prime time TV. Show - some companies haved moved beyond the traditional Victoria Secret perfect model marketing. Here are a few that stand out for us.

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Topics: Blog

YouTube Marketing Trend: The Rise of Holiday Shopping Guides

Posted by Carolyn Ripp on Dec 22, 2016 3:50:00 PM

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most part, have not yet caught on to is the popularity of YouTube holiday shopping guides.

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Topics: Group, Videos

Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth

Posted by Carolyn Ripp on Jul 29, 2015 3:30:00 PM

Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy to make it work. WSS found Snyder Group through organic search for an inbound marketing partner in July of 2014. After a review of WSS goals, plans, challenges and timing (GPCT) and subsequent statement of work, Snyder Group on-boarded WSS July 1, 2014.

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Topics: Blog, Group

Snyder Group Summer Social Inspires Creativity

Posted by Carolyn Ripp on Jul 20, 2015 10:22:27 AM

Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and colleagues - not to talk shop - but socialize and enjoy each others’ company.

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Topics: Group

How Inbound Marketing Builds Digital Trust For Customer Relations

Posted by Carolyn Ripp on Jul 16, 2015 10:39:02 AM

As society’s reliance on technology reaches an all-time high, digital trust is beginning to transform the way consumers engage with businesses. An increasing number of individuals trust information received from the web more than any other source and with this in mind, many businesses are embracing inbound marketing as a solution to better adapt to the changes in consumer behavior and foster even more valuable customer relationships.

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Topics: Blog, Group

Travel and Tourism: Marketing a Greek Vacation

Posted by Carolyn Ripp on Jul 10, 2015 2:34:00 PM


With the news out of Greece of the country’s financial woes, it would seem that the Greek tourism industry, which accounts for nearly 20 percent of the country’s GDP, would be taking advantage of the situation. It’s a win-win proposition for both tourists and Greece; a Greek vacation is significantly cheaper than usual, and more tourists means more money coming into the country. For Americans, they also have the advantage of a better than usual good U.S. dollar to euro exchange rate.  For example, the average round-trip airfare to Athens from the U.S. is roughly $250 cheaper this year than last, according to TripAdvisor. 

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Topics: Blog, Group

Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015

Posted by Carolyn Ripp on Jul 2, 2015 3:31:00 PM

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive advantage for growth and even greater innovation. Today, as we are beginning to witness the predicted expansion of data-driven innovation firsthand, Cannes Lions International Festival of Creativity 2015 celebrated this exciting trend during their annual ad awards for the first time ever by unveiling their latest category – Creative Data Lions.

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Topics: Blog, News

Branding Signage for A Municipal Parking Authority

Posted by Carolyn Ripp on May 14, 2015 12:12:00 PM

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its brand.  

The “P” sign that everyone is familiar with is one of 50 symbols produced for public places, streets, airports and other transportation hubs, and at large international events through a collaboration between the American Institute of Graphic Arts, or AIGA, and the U.S. Department of Transportation beginning in 1974. Prior to this, individual symbols had been designed, but there was no system of signs that communicated the required range of complex messages, addressed people of different ages and cultures, and would be recognized and understood quickly and at a distance.

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Topics: Blog, Group

Generating Leads and Customers: CEO's, Why Your Company Can't Afford Not To Blog

Posted by Carolyn Ripp on Apr 30, 2015 3:00:37 PM

Much has been written about how a blog can help a company.  The list of benefits have been well touted including:

  • Enhancing the company’s visibility
  • Helping the company appear more human by letting the brand personality show
  • Allowing interaction with their customer base
  • Building credibility and trust by establishing the company as an industry expert

But what every CEO needs to know is that a blog can be a vital component of getting people to come to your website, and generating leads and new customers. 

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Topics: Blog, Tips

7 Examples of Successful College Marketing Videos

Posted by Carolyn Ripp on Feb 25, 2015 11:54:00 AM

Go with what you know.  That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students - and there are a lot out there.  While nothing beats a campus tour, videos are a great way to sell the school – not only the campus and academic offerings, but as important, the culture and ambiance of a place.  

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Topics: Group, Videos